What could be a consequence of mislabeling or misbranding under ABC?

• A. No consequences if the mislabeling is minor.
• B. A courtesy reminder from enforcement.
• C. Customer refunds only.
• D. Legal penalties, suspension of license, or fines.

Answer: (D)

Labeling and branding requirements are enforceable rules for alcoholic beverages. Mislabeling or misbranding can mislead consumers about product details like ingredients, alcohol content, or origin, which regulators treat as a serious violation. Because of that, the consequences can include legal penalties, suspension or revocation of the license, or fines. Minor mislabeling isn’t treated as harmless, enforcement isn’t limited to courtesy reminders, and refunds don’t address the regulatory nature of the violation.