What is non-compliant advertising?

• A. Advertising that violates laws or guidelines, such as misrepresentation or targeting minors.
• B. Advertising that mentions brand names in a compliant manner.
• C. Advertising limited to social media platforms.
• D. Advertising that is only informational and not promotional.

Answer: (A)

Non-compliant advertising means promotional content that breaks the laws or guidelines that govern alcohol ads. This includes deceiving consumers about the product’s attributes, making false or unsubstantiated health or performance claims, or encouraging irresponsible or excessive drinking. It also covers targeting minors or using imagery and tactics that appeal to underage audiences, as well as ads that omit required warnings or violate placement restrictions. This description fits best because it directly references violating rules and gives concrete examples like misrepresentation and underage targeting. By contrast, mentioning brand names in a compliant way, ads that are limited to a certain platform, or communications that are purely informational (not promotional) can be legal if they follow the rules, so they don’t define non-compliance.