What is the purpose of signage a licensee must display?

• A. To advertise upcoming promotions and specials.
• B. To provide contact information for corporate headquarters.
• C. To inform patrons of relevant rules, prevent illegal activity, and comply with legal requirements.
• D. To display the licensee's hours of operation only.

Answer: (C)

Signage requirements are about clearly informing patrons of what’s allowed and what isn’t, while also making sure the licensee meets legal obligations. The best choice captures all three aspects: it tells patrons the relevant rules they must follow, helps prevent illegal activity by warning and guiding behavior, and ensures compliance with legal requirements that mandate certain notices be posted. While signs can sometimes include hours or other information, the core purpose is to communicate rules and legal duties to promote safety and proper conduct in the establishment. The other options focus on promotions, corporate contact, or hours alone, none of which address the need to inform, deter illegal activity, and comply with the law.