What must be done when a licensee wants to advertise price discounts?

• A. Ensure advertising complies with laws regarding promotions and avoid targeting minors; adhere to price advertising rules.
• B. Post only in-store and use aggressive marketing.
• C. Create discount codes that exclude minors.
• D. Advertise price discounts anywhere regardless of laws.

Answer: (A)

Advertising price discounts must follow all laws and rules that govern promotions and price advertising. A licensee should verify that the promotion is lawful, not misleading, and compliant with any required disclosures, while also avoiding messaging or targeting that could appeal to minors. This approach directly satisfies regulatory expectations and protects against penalties. Other options miss essential legal obligations: restricting to in-store or using aggressive marketing doesn’t address compliance, creating discount codes that exclude minors still doesn’t cover all rules, and advertising without regard to laws ignores mandatory protections.