Which of the following is a record a licensee must keep for compliance?

• A. Marketing campaigns.
• B. Sales and purchase records, inventory logs, supplier records, and license documents.
• C. Worker schedules.
• D. Customer feedback surveys.

Answer: (B)

Maintaining an auditable trail is essential for license compliance. The records that include sales and purchase activity, inventory logs, supplier records, and license documents provide a complete picture of what was sold, where it came from, how much is on hand, and that the license is valid. This combination creates the necessary documentation regulators can review to verify lawful sourcing, proper licensing, accurate reporting, and loss prevention.

Sales and purchase records show all transactions with customers and suppliers, helping confirm that sales are lawful, taxed appropriately, and that products come from approved sources. Inventory logs keep an up-to-date count of stock, supporting accurate reporting, audit readiness, and accountability for shrinkage or spoilage. Supplier records document who supplied the products and when, which helps demonstrate compliance with sourcing rules and traceability. License documents verify that the business is authorized to sell alcohol and that its licenses are current and in good standing.

Marketing campaigns, worker schedules, and customer feedback surveys serve important purposes for promotion, staffing, and customer experience, but they are not the primary sets of records regulators rely on to prove ongoing compliance with alcohol licensing rules.