Which statement best reflects prohibited advertising practices to avoid appealing to minors?

• A. Using minors in ads
• B. Making underage-friendly content
• C. Implies underage consumption
• D. All of the above

Answer: (D)

Advertising alcohol must avoid drawing any attention from minors. Using minors in ads directly places underage individuals in the spotlight, which is not allowed and can create a marketing appeal to a younger audience. Creating content that seems targeted to underage viewers signals that the material is meant for them, which is also prohibited. Even implying that underage people drink sends a message that normalizes or endorses underage consumption, which regulators prohibit. When you combine these forms of appeal, they all breach the rule of not appealing to minors, so the best answer is all of the above. All of the above is prohibited, and that’s why the overall rule covers any of these practices.